Euro and Olympic Gold for RTÉ2
RTÉ2 after seeing its best audience share of the last 3 years has seen its share increase again in July as the Euros came to an end and the Olympics began. The channel had 12.18% share of the audience in July 2021. The final of the Euros between England and Italy had an average of 941,300, this compares to 898,100 in 2016 when the final was broadcast on both RTÉ2 and TV3 (now Virgin Media one). In June 2016 RTÉ's coverage of the Euro final had 782,100 while TV3's had 116,000 viewers. RTÉ2 will hope to retain its summer time audience in August with continued coverage of the GAA championships and the Olympic Games. Overall RTÉ held 30% of the audience, while Virgin Media Television had 18%.
TG4 had an audience share of 2%.
RTÉ ONE saw a monthly decrease in audience of 2%, it had an audience share of 16%, down 11% from July last year.
RTÉ2 saw its share increase 3% from last month, achieving 12% share, it was up by 216% from June 2020. This change largely due to coverage of sports.
RTÉ ONE +1 and RTÉjr had 1.12% and 0.51% respectively. RTÉ2 +1 had 0.30% in July.
Virgin Media one's audience share was 12% in July, an increase of 10% from June, and a 13% increase year on year.
Virgin Media TWO has a 3% share, down 10% from last month and down 12% from July 2020.
Meanwhile, Virgin Media THREE was at 3%, down 8% from June but up 55% from July 2020. Virgin Media one +1 had an audience share of 0.38%.
eirSport1 saw its audience decrease to 0.03%, while Virgin Media Sport had 0.05%.
English channels had 50% share of the audience in July 2021.
| Channel | June 2021 | Monthly Change | Yearly Change |
|---|---|---|---|
| RTÉ ONE | 15.80% | -2% | -11% |
| RTÉ ONE +1 | 1.12% | -1% | -7% |
| RTÉjr | 0.51% | 31% | 31% |
| RTÉ2 | 12.18% | 3% | 216% |
| RTÉ2 +1 | 0.30% | 36% | 58% |
| RTÉ Total | 29.91% | 1% | 27% |
| VMT one | 11.86% | 10% | 13% |
| VMT one +1 | 0.38% | 27% | 12% |
| VMT TWO | 3.02% | -10% | -12% |
| VMT THREE | 2.55% | -8% | 55% |
| VMT SPORT | 0.05% | -44% | -38% |
| VMT Total | 17.86% | 3% | 11% |
| TG4 | 1.79% | -14% | 10% |
| eir Sport 1 | 0.03% | -67% | -63% |
| Total | 49.59% | 1% | 20% |
| Other | 50.41% | -1% | -14% |
| Company | July | H1 2021 | Q1 2021 |
|---|---|---|---|
| RTÉ | 29.91% | 26.61% | 26.31% |
| Virgin Media TV | 17.86% | 18.85% | 19.73% |
| BBC | 6.45% | 6.14% | 5.92% |
| Sky | 6.44% | 7.29% | 6.75% |
| Viacom | 3.66% | 4.04% | 3.30% |
| Channel 4 | 3.51% | 4.04% | 4.21% |
| Discovery | 2.10% | 2.03% | 1.79% |
| UKTV | 1.96% | 2.34% | 2.50% |
| TG4 | 1,79% | 1.93% | 1.72% |
| Eir Sport | 0.03% | 0.17% | 0.19% |
| Other | 26.29% | 27.18% | 27.57% |
Full list of channels by broadcaster
BBC includes BBC1 and BBC2
Channel 4 includes Channel 4, Channel 4 +1, More4, E4, E4 +1 and Film4
Viacom includes Comedy Central, Comedy Central Extra, MTV, Nickelodeon, Nick Jr, Nicktoons, Nick Jr Too, CBS Reality, CBS Justice and CBS Drama
Sky includes E!, Sky Arts, Sky Nature, Sky Comedy, Sky 1, Sky Replay, Sky News, Sky Sport Main Event, Sky Sports Football, Sky Sports Golf, Sky Sports Premier League, Sky Sports News, Sky Witness, Sky Atlantic, Sky Documentry, Pick and Challenge
Discovery includes HGTV, Quest Red, DMAX, TLC, Discovery, Discovery ID, Really and Food Network
UKTV includes Dave, Gold, Alibi, W and Drama
Others includes RTÉ News, and any other channels not mentioned above.