February\'s Six Nations Kick off has given Virgin Media TV its highest audience share since the Rugby World Cup 2015. Ireland V France had an average audience of 798,400 on Virgin Media One, the most viewed programme of the month. In total Virgin Media TV had a 21% share up 15% from last year and 26% month on month, this figure was last achieved across TV3, 3e and UTV Ireland in October 2015. RTÉ saw a drop of 11% from last year, with a monthly drop of 3%. Overall RTÉ held 26% of the audience.
The first month in 2021 sees Irish TV drop by 4% month-on-month and by 1% year-on-year. With Dancing With The Stars put on hiatus due to COVID restrictions RTÉ ONE managed to pull in a normally high audience for this time of year. Ireland\'s Fittest Family to the place of DWTS to help RTÉ\'s Sunday night line up, with the return of The Tommy Teirnan Show also helping weekend viewing on the channel. Virgin Media one\'s line up of returning ITV reality shows help them to retains an 11% share. Overall RTÉ held 27% of the audience, while their nearest rivals Virgin Media Television held on to 17%.
The Irish language broadcaster, TG4, has launched its latest addition to its on-demand services. The App is available on Samsung, Sony and LG smart TVs along with Apple TV, Amazon Fire, Android TV and Google TV. TG4 launched its first on-demand player in 2002, becoming Ireland\'s first online TV player. The new app was designed and developed by TG4 in partnership with Irish web development company 8bytes. The app is also available on mobile Devices, iOS and Android, with a casting option to Google Chromecast and Apple TV. TG4 have added a +1 and a +2 live stream of their channel on the app along with a start over option on the live streams. Most of TG4\'s content is available worldwide.
TG4 have revealed their new idents for the channel. In all six new idents have been produced for the channel by Red Bee Creative. The idents launched yesterday (1st of February 2021). The six new idents have six different themes. Windy Day (Spite Feamainne), Seaweed (Lá na Scolb), Rain Dance (Ní hé lá na báistí), Leporine (Cúinne an Ghiorria), Glass Blowing (Gloine) and Street Crossing (Léim Sráide). The series of graphics for the channel were produced by Red Bee Creative in collaboration with TG4\'s inhouse design team. The brand identities are a strong visual identity for TG4 across its platforms and are the visual representation of the channel motto of ‘Súil Eile’.
RTÉ ONE remains by far the most watched TV station in Ireland with an average audience of 21% for 2020. The channel\'s share grew significantly over the year due to its coverage of the COVID pandemic. In 2019 it had dropped to 17.55% its lowest audience in 6 years. Virgin Media one (AKA TV3) saw a small dip in 2020, its audience share for 2020 was 11.3% down from 11.5% in 2019. RTÉ2 slipped further behind due to the cancellation of sporting events in 2020, it would have been home to both the Olympic Games 2020 and The World Cup 2020. RTÉ2 had an average audience share of 4.7% in 2020 its lowest audience in the last 7 years, down from 7.6% in 2014. Overall RTÉ saw its share across its suite of channels grow in 2020 from 25.5% to 27%, while it\'s nearest rival Virgin Media Television saw its share fall from 17.3% to 16.8% in 2020. TG4 retain its 1.83% share of the audience in 2020.
December\'s sporting finals helped Irish TV to 47% of the TV audience. Down 5% from November 2020 and up 10% from December 2019. RTÉ\'s average share of the audience was down 2% month-on-month, on an annual basis it was up 13% in December 2020. Virgin Media was down 11% month-on-month, but it was up 9% year-on-year.\r\n