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TAM Ireland - Top Shows

3e Potential could mean TV3 own goal

TV3 may have just scored an own goal. TV3's sister channel 3e had a 5% share of the audience last week. Up more than 100% from previous weeks. 3e's biggest import landed 12 Celebrities in the great Australian Outback for 3 weeks of nasty food, creep crawlies, rats and snakes. I'm A Celebrity Get Me Out Of Here and its sister show I'm A Celebrity Get Me Out of Here Now both make 3e's top ten with IACGMOFH topping UTV's top 10 programmes. Meanwhile TV3 audience share dropped to 10% for the week down from 11%. IACGMOFH is key to 3e becoming Ireland's 4th most watch TV channel, beating BBC One and UTV. 2014 sees TV3's last series of IACGMOFH airing on 3e as in 2015 the series moves to UTV as part of its deal with ITV.

Back in November UTV launched its channel dedicated to its audiences in Southern Ireland. UTV Ireland (though it will just be UTV on screen) is set to broadcast on as many platforms as possible in the Republic. On the day of the announcement TV3 executives were quick to brush off the idea that the loss of their portfolio of ITV content was a blow to the company, going as far as saying that it would save TV3 in the long term and that those soaps are only a small part of what TV3 does.

Last week TV3 announced that it had successfully negotiated a new contract for X-Factor and Britain’s Got Talent keeping UTV away from much of TV3's weekend schedule. TV3 also announced that it was to return to big blockbuster movies signing major deals with Warner Brothers and Sony Movies.

So far UTV have only said that the key home produced show will be a 10pm news broadcast, they haven't mentioned other programmes that they have in store for their new channel.

Last Week Top Ten 3e Programmes

  1. I'M A CELEBRITY GET ME OUT OF HERE*
  2. THE GRAHAM NORTON SHOW
  3. EXTREME: CELEBRITY SIZE 00
  4. THE BIG BANG THEORY
  5. UEFA EUROPA LEAGUE**
  6. THE CUBE
  7. IRELAND CAUGHT ON CAMERA
  8. EMBARRASSING BODIES
  9. 24 HOURS TO KILL
  10. THE CHASE*

Last Weeks Top Ten TV3 Programmes

  1. CORONATION STREET*
  2. THE X FACTOR: THE RESULTS
  3. SHOWPAL CHRISTMAS
  4. THE X FACTOR
  5. EMMERDALE
  6. HOME WITH THE HEALY REAS...
  7. SINN FEIN: WHO ARE THEY
  8. ALL STAR FAMILY FORTUNES
  9. TV3 NEWS: THE 5:30
  10. UEFA CHAMPIONS LEAGUE**

*Programmes moving to UTV

**Negotiations still taking place

Late Weeks Top Ten UTV Programmes

  1. I'M A CELEBRITY GET ME OUT OF HERE!
  2. THE X FACTOR RESULTS
  3. CORONATION STREET
  4. EMMERDALE
  5. SURPRISE SURPRISE
  6. INTERNATIONAL FRIENDLIES
  7. THE JONATHAN ROSS SHOW
  8. ITV NEWS AT TEN
  9. TIPPING POINT LUCKY STARS
  10. NEW YOU'VE BEEN FRAMED