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BBC to increase investment in Children's TV

The Director General of the BBC, Tony Hall, has announced major increases in Children's content at the Public Broadcaster. The BBC will be adding an addition £34 million over the next 3 years.

The BBC hope the additional funding will allow them to deliver an enhanced online offer for younger audiences.

BBC Children's Department will continue to spend the vast majority of its money on CBeebies and CBBC, allowing them to produce high quality programming across all genres, from Drama to animation.

The additional funding will deliver significant increases to BBC Children's online output. This reflects the amount of time Children now spend online.

The aim is to insure the BBC reach as many children as possible, allowing for quality, commercial-free, public media that helps to inform, educate and entertain children.

The new investment comes from savings achieved at the BBC, which will allow their children's budget to reach £124 million by 20. The BBC currently spend £110 million on children's content. By 20 a quarter of the budget will be spent on online content.

Tony Hall, BBC Director-General, says: “We put children’s front and centre throughout the charter renewal process and today’s announcement reflects our commitment to our youngest audiences. We’re making BBC Children’s fit for the future, maintaining our world-class channels whilst enhancing our online offer to meet the needs of the next generation."

Alice Webb, Director, Children's, adds: “Our audience is rapidly changing and now more than ever we need to keep up. We’re home to the most popular kids TV channels in the UK, but as our audience increasingly move online it’s our job to stay relevant, inspiring and engaging them on whichever platform they choose. Today’s announcement means that whilst we’ll continue to make exceptional, distinctive public service UK children’s content across all of our platforms, we’ll also be able to develop a more personal online service that meets the evolving needs of our audience.”