eir (formally eircom) have announce that they are to at last drop their mobile phone brand Meteor in favour of eir mobile. Meteor was awarded the the 3rd mobile phone licence in 2001 and was launch as a more youth centric market. The company was taken over by eir in 2005, in 2010 eMobile was launch by eir on the Meteor network, in 2013 it announced its 4G plans.