emmerdaleA Lesson in Confusing your Audience by UTV and TV3
Monday July 07, 2014

UTV Ireland is set to start broadcasting in 2015. In August UTV Ireland set about allaying any fears that the advertisers may have about their content since the announcement that they bought Coronation Street and Emmerdale last November. The channel fleshed out its package of programming from ITV Studios, while also announcing two new presenters for the channel. Alison Comyn launched the channels meet and greet event in Dublin City. A slate of ITV programmes were announced such as Doc Martin, Prime Suspect and Mr. Selfridge. The big announcement that Pat Kenny would revive his TV career in early 2015 on UTV Ireland was left to the end. But confusing messages are being made to Ireland's TV audiences.