TV3 may have just scored an own goal. TV3's sister channel 3e had a 5% share of the audience last week. Up more than 100% from previous weeks. 3e's biggest import landed 12 Celebrities in the great Australian Outback for 3 weeks of nasty food, creep crawlies, rats and snakes. I'm A Celebrity Get Me Out Of Here and its sister show I'm A Celebrity Get Me Out of Here Now both make 3e's top ten with IACGMOFH topping UTV's top 10 programmes. Meanwhile TV3 audience share dropped to 10% for the week down from 11%. IACGMOFH is key to 3e becoming Ireland's 4th most watch TV channel, beating BBC One and UTV. 2014 sees TV3's last series of IACGMOFH airing on 3e as in 2015 the series moves to UTV as part of its deal with ITV.